Commitment, Service & Growth Products
Seeds
Seed is a crucial agricultural input which plays major role in deciding the yield. Without good quality seeds, investment on other agro inputs like fertiliser, water, agrochemicals will not give the desired results.

Universal produces quality, certified paddy seeds under the brand name of Universal Seeds. Universal seeds are widely used by farmers in Erode and Coimbatore Districts. The seeds produced are:

Crop Variety Gestation Period
(In days)
Season Expected yield
(Mts. / hectare)
CO 43135 to 140Jun Jul5.2
ADT 38130 to 135Aug Sep5.8
ADT 39120 to 125Sep Oct5
ADT 36110Jun Jul5
IR 20130 to 135All Seasons7.0 to 8.00

Agriculture
A Universal group company, Mettupalayam Horticultural Research Farm Private Ltd operates vast tracts of farm land, where guava, chickoo, coconuts, Singapore silk cotton, lemon and paddy are grown. A large extent of the paddy from these lands is used in the production of certified seeds by The Universal Seeds Corporation, thereby providing efficient backward integration.

Mixtures
Mixtures are basically the major nutrients - Nitrogen (UREA), Muriate of Potash (MOP) and Di-Ammonium Phosphate (DAP) mixed in proportions most suited for specific crops. Mixtures are very helpful for farmers because they do not have to know the specific nutrient requirements for each crop. Further, accidental damage to crops and soil due to wrong proportions is prevented. It also eliminates wastage thereby making economic sense.

Universal has mixing units at Gobichettipalayam, Dharapuram, Erode, Salem and Mettupalayam, producing several Standard Mixtures and distributes them to farmers through its marketing network.

Universal Standard Mixtures
Standard.
Mix. No.
NPK Analysis (Nitrogen : Phosphate : Potash) Crops for which Recommended
212:6: (1.2):6Paddy, Ragi, Cotton, Chillies, Tobacco & Vegetables.
38:08:16Tapioca, Coconut, Areca nut
46:12:06Potato, Paddy, Basal dressing mixtures
4a6:12:06Potato
59:09:09Vegetables, Paddy
74:08:12Ground Nut
1015:05:05Sugarcane
1216:00:12Top Dressing mixtures
1412:04:12Coconut and Banana
1620:00:10Sugarcane
1817:17:17Paddy
26  Tea mixture

"A market is never saturated
with a good product, but it is very quickly saturated with a bad one."
Henry Ford